Expert coaching & custom performance plans.

Owned & operated by Olympian & World Record holder Sam Loch, The Watt Farm provides expert online coaching, customized performance plans, training tools & resources.

SAM LOCH

I bring a distinct perspective shaped by diverse athletic experiences and elite performances, plus a career coaching athletes, executives and top professionals.

I believe performance goals are worth striving for, but that so is good health. What I support are meaningful pursuits. If it matters to you, it matters to me.

Recognising how busy modern life can be, I focus on delivering coaching and programs that are not only effective but also efficient, respecting your time while maximising results.